Brand consultancy and marketing innovations company, Troika Media Group (NASDAQ:TRKA), announced on July 30, 2021 that the firm’s New York-based Mission group was engaged by F45 for celebrating global fitness brand’s IPO.
The group specialises in putting brands in culture through brand partnerships, live experiences, public relations as well as influencer engagement. The Mission worked with F45 for creating successful celebration of F45’s IPO as well as listing on NYSE. It started with Wall Street workout by investor Mark Wahlberg and then music provided by world recognized DJ, Steve Aoki. CEO Adam Gilchrist was also present demonstrating globally beloved workout.
Mica Keeney, Mission’s Senior Campaign Director, U.S, said that working towards creating energetic and fun events for celebrating achievement of F45 is significant. Keeney added that loyal community and brand of F45 has allowed for resumption of live events and re-connect with audience.
F45 gives consumers functional 45-minute workouts, which are effective and community-driven. Some of the noteworthy clients of the Mission include Coca-Cola, Tiffany and Co., St. Ives, Nestle, Estée Lauder, Bobbi Brown amongst others.
Troika also announced that Troika IO, its digital assets library, launched its primary native mobile app on iOS called NFT 360. This app will be a resource for informing users about cryptocurrency, non-fungible tokens as well as other emerging digital assets in the cryptoverse.
Head of Digital Assets at Troika, said that the first step of crypto transformation is education and the NFT 360 will facilitate global brands to cryptocurrency.