An emerging leader in functional foods market, GenTech Holdings (OTCMKTS:GTEH), on August 12, 2021, announced the hiring of a reputed outsourced sales agency Vista Brands for driving widened distribution footprint as well as expanded sales for its newly acquired product lines, Fizzique and MPB Snacks.
Vista brands is ledby Led by Lisa Feddersen. She has a brilliant background with a 12-year track record at Proctor & Gamble, serving as director of regional merchandising and account teams.
Lisa also has deep experience in functional foods as well as emerging supplements besides direct success in the expansion of market opportunities for various brands. She has worked with Fizziqueearlier, ensuring sales on Walmart and Amazon, and is now engaged in a diverse set of FDMC retailers on behalf of Fizzique and MPB Snacks.
Developed by David Jenkins, the founder of Detour Bar, the first candy protein bar as well as Designer Whey, the first protein designed with women in mind, Fizzique’sproduct lines have seven patents and have been voted most Innovative Protein Drink in the country by Supply Side West CPG Editor’s Choice US Food and Drink Awards in 2018 and 2019. On the other hand, MPB, a high-end protein cookie company makes gluten-free, high-protein snacks.
It has driven over $2.7 million in sales in a little over three years of operations before its takeover by GenTech.
Leonard Armenta, President of GenTech& CEO of SINFIT Nutrition said that Lisa has had tremendous success in the past amongst retailers. Armenta added that the company is ready for seriously investing in driving sales growth as well as a market value across brands using Lisa’s experience.