SmileDirectClub Inc (NASDAQ:SDC) is regarded as one of the more innovative oral care companies at this point in time and yesterday, the company’s stock corrected sharply to end the day with a decline of 8%. While the decline was significant, it ought to be noted that the stock is still up by 10% over the past week.
Trading Data
On Wednesday, SDC stock decreased 8.25%% to $2.67 with more than 7.46 million shares, compared to its average volume of 10.19 million shares. The stock has moved within a range of $2.6100 – 2.9600 after opening trade at $2.95.
Innovative New Stain Barrier To Award-Winning Oral Care Line
Yesterday, the company came into focus once again after it announced that it was going to expand its range of offerings from its stable of oral care products with Stain Barrier, a new product.
It was a major announcement from the company but in a surprising turn of events the potential launch of a new product actually led to a selloff in the SmileDirectClub stock. It is the latest innovation from SmileDirectClub that is meant for teeth whitening.
The product in question primarily consists of an invisible shield that provides protection to the teeth from beverages that might lead to staining. Beverages like tea, coffee, soda and red wine among others could cause teeth staining and Stain Barrier is designed to protect the teeth from that. It remains to be seen if the SmileDirectClub can bounce back today.
Key Quote
“With the launch of Stain Barrier, we are continuing to provide new solutions to help customers create and maintain a healthy and confident smile,” said Amy Keith, General Manager of Global Oral Care at SmileDirectClub. “The new Stain Barrier complements customers’ existing whitening routine by providing an additional layer of protection against the stain causing beverages our customers like to enjoy.”
Technical Data
SDC stock is above the 20-Day and 50-Day Moving averages of $2.39 and $2.57 respectively. Moreover, the stock is trading below the 200-Day moving average of $5.81.
