Premium tequila manufacturer Rogue One, Inc. (OTCMKTS: ROAG) is preparing for a blockbuster 2022 as bar-goers and bartenders alike are choosing quality tequila over inferior brands. In its recently released annual consumer survey and market trends report, spirit giant Bacardi Limited highlighted the growing demand for premium spirit brands. Consumers are choosing cocktails more frequently, with high-quality and strong mixability brands like Rogue One’s (OTCMKTS: ROAG) Armero Tequila, taking center stage. Savvy investors would be wise to follow the market and add this premium tequila to their portfolio, not just their bar cart.
TEQUILA TRENDING UP
The industry report not only points out overall growth for the general spirits market, but it also calls attention to tequila specifically. The market for tequila is heating up and is expected to grow in 2022. Here is an excerpt from the report :
Naturally, some spirits are experiencing this luxury shift more than others. Take tequila. Interest in the spirit is being driven by its continued premiumization, with [the survey] revealing tequila as the top trending spirit for 62% of bartenders globally, rising to 76% in the U.S. – up 16% from last year – and tequila-based cocktails ranking fourth out of 30 in terms of global popularity.
Going on, the report calls attention to how tequila is being perceived by drinkers and how that perception is driving growth, because of its allure:
Demand for tequila is driven by the shift in how it’s perceived – from a party spirit to sophisticated sipping serve, and the mixability of the spirit that has made it a base for popular cocktails, such as the margarita, old fashioned, negroni, and Paloma.
This news bodes well for Rogue One (OTCMKTS: ROAG). Its four-product Armero brand tequila boasts its mixability, ingredients sourced from the Tequila region of Mexico, and the exclusivity of its brand. Companies like ROAG that are marketing themselves as premium tequila, for drinkers who want to “stand out from the crowd” and are focused on a “modern way of living”, seem poised to ride this growing wave of shifted perception.
WHY ROAG?
The time to invest in Rogue One Inc. (OTCMKTS: ROAG) is now. Not only does ROAG offer four of its own premium brands of tequila under the Armero name, but it also provides private-label tequila manufacturing and production through its Hacienda Capellania Distillery. Using its 450,000 owned or leased agave plants, Hacienda Capllania Distillery serves more than 843 private label and bulk purchasing clients in 12 countries. The third key to Rogue One’s (OTCMKTS: ROAG) success is its hospitality operations, made up of restaurants Santo Coyote and Santa Cantina, and now its Tequila-themed boutique hotel, Mueso by Santo Coyote. By diversifying its operations and business lines, Rogue One (OTCMKTS: ROAG) creates several opportunities to profit off the growing demand for tequila.
These three distinct lines of business—Armero Tequila, private labeling, and hospitality—may make Rogue One (OTCMKTS: ROAG) a real opportunity for investors looking to profit off the growing tequila boom.
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