Real Brands (OTCMKTS: RLBD) hemp-infused athletic performance products help athletes perform, repair, and rest without the risk of addiction or other painful side effects.
As more athletes are choosing CBD over traditional pain management, investors may be well served by adding CBD brands to their watchlists. Products like Real Brands Phaze products, help professional and amateur athletes enhance their performance through their “wide assortment of functional, hemp-infused topicals and edibles designed for each stage of an athlete’s typical day.” RLBD’s goal is to build brands through distribution, licensing, acquisition, and development. With the Phaze brand, RLBD can continue its decades-long success by following its mission and creating a new household name in the emerging and growing CBD and hemp-infused athletic performance products industry.
Companies in the athletic performance and supplement industry are witnessing a fast-growing trend: athletes looking to stay energized and pain free without resorting to addictive and harmful substances. Discussions around the proliferation of CBD products on the market have often overlooked the brands targeting improved performance and recovery experience for athletes. Investors looking to capitalize on this trend can do good for these companies and do well for their portfolios by looking for CBD brands that improve athletic performance.
Athletes Choose CBD Over Prescriptions Pain Killers
The opioid crisis continues to sweep across the United States and other parts of the developed world. Short term injuries or post-op pain can quickly turn into a debilitating addiction, even for those who have no history or intent of substance abuse. One group pushing back against the risk of opioid addiction is athletes. A growing number of professional athletes are choosing non-addictive, CBD products over habit forming and harmful prescription pain killers. They are choosing products like those in Phaze’s (OTCMKTS: RLBD) line, which offers specific products to help athletes recover after performance and achieve more restful and rejuvenating sleep.
Several notable athletes are proponents and users of the CBD and hemp-infused supplements. The list includes such all-stars as:
- US WNT soccer star Megan Rapinoe
- Tampa Bay Buccaneer Rob Gronkowski
- Heavyweight boxer Mike Tyson
- NBA veteran Paul Pierce·
- UFC fighter Nate Diaz
Benefits of CBD vs. Opioids and OTC Pain Relievers
In a recent Insider article, PGA golfer Rickie Fowler, who has actually partnered with CBD brand, Level Select, is quoted as saying “I think this is just the start of it…There’s a lot of great benefits of not having to resort to pills or painkillers. This is something that is natural and a lot easier on the body as far as not having to break down anything.”
But it’s not just the risk of addiction that is turning athletes from opioids to the realm of CBD. Opioids and even OTC pain relievers like acetaminophen and ibuprofen can cause damage to the stomach and liver with prolonged or regular use. CBD has not been shown to cause such damage, according to a seven-month study from Validcare. Said another way: not only does CBD help to manage pain, but it doesn’t have the same risk of additional harm like other pain killers and pain relievers.
CBD In Your Portfolio
Consumer demand for CBD products has never been higher, and small brands, like Phaze, are stepping up to the challenge to meet the demand. Even amid a somewhat uncertain regulatory future, there have been at least two high profile CBD-related mergers and acquisitions as of late. This could point to the growing need for established infrastructure and popular products to fall under one roof. One brand holding its own is Phaze, a subsidiary of Real Brands (OTCMKTS: RLBD). Phaze provides a four-part, hemp and CBD-infused line of products focused on overall athletic performance. Its creams, gummimes, and even seltzers help athletes to RISE, COMPETE, RECOVER, and SLEEP. Each product is formulated to aid in reaching max performance in each of those area.
Real Brands (OTCKMKTS: RLBD), who produces the Phaze brand and product, was recently upgraded to the OTCQB market, giving it exposure to a larger pool of capital. This, paired with their affiliation with Turning Points Brand (NYSE: TPB) and hedge fund Standard General, positions the stock to be well-capitalized for any product expansion or even possible M&A deals that may present themselves in 2022 and beyond.
Phaze not only helps athletes perform, but it also helps its parent company Real Brands (OTCMKTS: RLBD) increase revenues and look attractive to investors. Currently a low-cost buy, RLBD could ride the wave of CDB and hemp-infused products of its Phaze brand, as more athletes look for natural remedies to help them perform.
This report is part of a sponsored investor education program.
