Golden Grail Technology Corp (OTCMKTS:GOGY) is engaged in identifying and acquiring brands in different beverage categories. The company’s portfolio includes beverage brands in fruit essence water and energy drink categories. Formerly known as Golden Energy Corp, the company changed its name to Golden Grail Technology Corp. in November 2014. The firm was formerly incorporated in 1985 and is based in Weston, Florida.
Trading Data
On Friday, GOGY stock soared over 51% to $0.2150 with more than 696K shares, compared to a volume of 104K shares. The stock moved within a range of $0.1500 – 0.2750 after opening trade at $0.15.
Golden Grail Tech Beverages Announces Strategic Sales Both Profitable and Purposeful – Cause Water
Golden Grail Technology on July 15, 2022, confirmed on being chosen for concessions at a popular California museum, where visitors from all parts of the globe, will be visiting to see the latest and largest exhibit on solutions for planet preservation. A family-friendly science and technology center as well as a leader in creating immersive STEM education resources, the company will develop the next generation of problem-solvers globally and nationally.
The sale brings forth the firm’s strategic initiative of selling to influential large-volume retail locations. Moving larger quantities to one retailer without a distributor will enable the company to ensure 30% of additional profit along with the set profit margins. The strategy is to maintain higher profits and use them as “influencer accounts”. Thousands of people from across the globe visit the museum daily. Visitors would be introduced to Cause Water together with the exhibit demonstrating the negative impact of plastic pollution, leading to brand awareness, education, and higher sales.
Steven Hoffman, CEO, of Golden Grail Tech Beverages said that the company is targeting strategic large-volume influencer accounts for higher sales. Hoffman added that the hybrid sales strategy will result in higher profits to the bottom line and create the right influencer accounts. The CEO further added that the Head of Sales and Marketing has used the strategy earlier with brands like Celsius and Vitaminwater.
Hoffman views profitability with accounts as a better strategy than the number of accounts. He added that implementing the strategy will enable a healthier bottom line, supporting the larger mission of delivering more value to the shareholders. The firm has witnessed a surge in demand for stopping the use of plastic bottles for water consumption. Cause Water provides consumers a premium mountain spring water in a recyclable aluminum can. The firm partners with organizations working towards plastic pollution reduction and is anticipating more demand.
Golden Grail Technologies targets brands having a proven sales history, loyal consumers, and retail presence for getting to the next level. It has been actively acquiring brands in growing and emerging beverage categories. The product offerings include Trevi Fruit Essence Water, Spider Energy Drink, Tickle Water for kids, Sketch Can for Tweens as well as Cause Water & KOZ Water reducing global plastic pollution. The company then harnesses the technologies for applying business expertise, fiscal techniques as well as different manufacturing processes. Its focus is on sophisticated management and development of beverage brands.
Key Quote
“In addition to the team working hard on establishing a distribution network of independent distributors, we are also targeting strategic large volume influencer accounts for direct sales. We know having this hybrid sales strategy will add more profits to our bottom line and create ground swells with the right influencer accounts. Our head of Sales and Marketing, has utilized this strategy before with brands such as Vitaminwater and Celsius. It is not necessarily how many accounts you can get in; it is the quality of accounts and keeping as much profit as possible. Implementing this strategy will provide Golden Grail with a healthier bottom line, which then supports our larger mission of continuously delivering more value to our shareholders,” said Steven Hoffman, CEO, Golden Grail Tech Beverages.
Technical Data
GOGY stock is trading above the 20-Day and 50-Day Moving averages of $0.16 and $0.17 respectively. Moreover, the stock is trading above the 200-Day moving average of $0.19. The company has a total market capitalization of $5 million. The stock is up 26% over the past 6-month.
