The expansion of a major product into new territories is often regarded as a significant development for most companies and hence, it is likely that the Starco Brands Inc (OTC:STCB) stock would come into focus among investors today. Yesterday, the company had come into focus after it announced that its path breaking vodka laced whipped cream product Whipshots had been expanded into the states of North Carolina, Pennsylvania and Alabama. Starco Brands noted that the expansion of the product into these markets had been a direct consequence of the requests for the availability of Whipshots in these jurisdictions.
It was a significant development and would lead to further expansion of the product from its previous base of 43 states and District of Columbia. In February 2022 Whipshots had its nationwide retail launch and since then it has continued to be a trendsetter in the highly competitive spirits industry. The enthusiasts of the product continue to clamour for its presence in their states and hence it could be said that the growth of Whipshots had been entirely organic so far. The expansion into Alabama and North Carolina would ensure the presence of the brand across the South Eastern region of the United States.
The Chief Executive Officer of Starco Brands Ross Sklar spoke about the latest developments yesterday. He noted that everyone at the company was thrilled at the growth of Whipshots in the United States. He noted that perhaps more importantly the fact that the company received direct requests to introduce the product in almost every state was a validation of the quality of Whipshots. Initially the product had been made available in three main flavors, however, the company has since launched four limited edition flavors as well. The product is available in three sizes, 375 ml, 200 ml and 50 ml.
