One of the companies that could be in sharp focus this morning owing to a significant announcement on Thursday is Enzolytics Inc. (OTC:ENZC). The company was in the news cycle yesterday after it announced the formation of ETC Marketing Inc. through a partnership with Third Coast Fulfillment LLC. The company noted that the new venture would serve Enzolytics’ new initiative related to the licensing of products in the nutraceutical, medical testing, medical devices, and safety products categories. In the news release, it was also announced that ETC Marketing would be jointly held by Third Coast and Enzolytics.
The entity would also get into an agreement to oversee the marketing and sales of consumer products from Sagaliam Acquisition Corp. Through the association with ETC Marketing, Sagaliam would work on the expansion of its offerings beyond nutraceuticals. Sagaliam would also look to add partnerships in the distribution of products like home tests for multiple indication detections and consumer medical devices.
In this context, it could be a good idea for investors to have a better idea of the role of Third Coast in the partnership. Third Coast partners with a number of affiliate companies, and together with those companies, it controls warehouses in the Houston region as well as logistics operations. Additionally, the company also operates a marketing and sales business geared towards meeting the needs of a number of categories in the consumer products space.
Thanks to the partnership, ETC Marketing would make investments in social media, artificial intelligence-powered technology, and social media to help engage with customers directly. Those tools would also help in the creation of a wellness community through the organic growth of followers. The Chief Executive Officer of Enzolytics, Steve Sharabura, noted that the company had been working on its partnership with Sagaliam in order to expand the products on offer.
