Branding and marketing are essential elements of any company, and a change in that space almost always leads to considerable attention from investors. On Thursday it was Silverton Energy Inc (OTC:SLTN) which came into the news cycle in a big way after it made a decision to opt for a rebrand. In this feature, we will provide you with valuable insights about the change.
The Rebrand
The company announced yesterday that it was going to align its branding strategy more closely with the ticker symbol of its stock. As a consequence, the company would be rebranded to SLTN from Silverton Energy. However, it is not a mere change of name. The rebrand is also going to include the established of a refreshed new logo and a brand identity. The new identity would be a reflection of the company’s approach to dynamic growth, commitment to innovation and thrust towards energy independence, the company noted.
Further Details
In the news release, it was also noted by Silverton Energy that the rebrand was also an exercise in bringing more value and creating move value for the shareholders. It now remains to be seen if the market sees the latest move in the same light or not.
CEO Quote
“As SLTN evolves, our new brand identity reflects our forward-thinking approach and the strength of our company,” stated Sam Smith, CEO of SLTN. “The rebranding highlights our commitment to unlocking the full potential of high-quality energy assets while delivering value to our investors and stakeholders.”
