This morning most investors are expected to look intently into those stocks that may have been in the news cycle on Tuesday, and by that token, the Cizzle Brands Corporation (OTC: CZZLF) stock could be the one to watch. The company came into focus after it made a key new announcement about the widening distribution of its ready-to-drink beverages under the flagship CWENCH Hydration brand.
Distribution News
In its news release yesterday, the company announced that two beverages under its flagship brand were not being carried by the gas stations in Quebec and Ontario, all operated and owned by MacEwen Petroleum. The four gas station chains in question included MacEwen, Shell, 54 Esso, and Quickie.
Importance
It goes without saying that the addition of such prime distribution partnerships to a company’s distribution channels is seen as a major positive by investors, and it would be interesting to see how the Cizzle Brands Corporation stock performs over the coming days. It was further noted that the chain placement deal for CWENCH had been secured by Van Houtte Coffee Services, a subsidiary unit of Keurig Canada Inc. Last month, Cizzle Brands Corporation announced that it had reached a distribution agreement with Van Houtte.
CEO Quote
Cizzle Brands Founder, Chairman, and Chief Executive Officer, John Celenza, commented, “Working with VHCS was a transformational step for Cizzle Brands, as it enables us to commercialize CWENCH Hydration™ at a mass scale in a short amount of time. Making the product available to consumers in convenient locations is a key part of driving brand adoption in the beverage category, and this partnership with VHCS gives us the ability to accelerate that availability at a scale that is not normally possible for newer brands on the market. More specifically, major beverage distributors such as Keurig Dr Pepper do not normally take on brands that have only recently launched. Following the market debut of CWENCH Hydration™ in May of 2024, we have steadily built grassroots-level demand, and we believe that VHCS will be an important catalyst for this natural next step in our growth journey. CWENCH Hydration™ has only been placed in a small percentage of VHCS’ accounts so far, and just a couple of weeks into the relationship, this truly is just the beginning.”
