On Tuesday there were a number of companies that came into focus for one reason or another, but there are only a few that may get attention, and one of those could be Oliveda International Inc. The company was in sharp focus yesterday after it made an announcement with regards to the growth recorded by Olive Tree People Inc. (OTC:OLVI), its subsidiary.
The News
In the news release yesterday, the company announced that Olive Tree People continues on its strong growth trajectory in January 2025 and generated growth of more than 1000%. However, more importantly, it was also noted that plans were in place to continue the global expansion of Olive Tree in Europe in the fall of this year. Over the past two decades, Olive Tree has been represented successfully in Europe through its Oliveda LA Dope brand in retail and also through its own flagship stores.
New Business
In a new development, Olive Tree announced that it had decided to quit its business in the retail space and instead enter the waterless beauty movement. The aim is to bring the movement to Europe through a direct-to-consumer model. It remains to be seen if the Oliveda International stock gets traction today or not.
Management Quote
Olive Tree People founder Thomas Lommel commented, “I am convinced that direct-to-consumer is the perfect match for waterless beauty, and so after 20 years of retail, we will clear the shelves in all European countries in which we are represented, and from autumn 2025, we will conquer the European continent with more than 50,000 waterless beauty consultants.”
