Chipotle Mexican Grill Inc. (NYSE: CMG) has become the latest company to offer incentives to people for getting vaccinated against the coronavirus. The fast-food chain announced that it would be offering buy-one-get-one-free entrees Tuesday between 3 p.m. until they close across participating restaurants countrywide with an entrée purchase.
Chipotle offering free entrees
In a statement, the chain’s Chief Marketing Officer, Chris Brandt, said, “As a proud participant in the National Month of Action for Vaccinations, we are encouraging our fans to give their friends free Chipotle as a craveable reward for getting vaccinated.”
Interestingly, customers don’t have to show vaccination proof to take advantage of the deal. Chipotle said that for customers to get the deal, they only need to tell the cashier at checkout, “Friends BOGO.” Most importantly, there is a limit of only two free items for each customer, and each item requires one to buy. Also, the company said the promotion applies to in-restaurant orders, and it doesn’t apply to the mobile app or online orders. So if you want extra proteins, queso Blanco, guacamole, or any other add-ons, you will have to pay extra.
Food chains offering an incentive to encourage Americans to receive the COVID-19 vaccine
The promotion comes as the government seeks to encourage people to get vaccinated in various holdouts. According to advocates, such incentives can encourage individuals who have been hesitant to receive the vaccine.
The first chain to introduce incentives for individuals who received the vaccine was Krispy Kreme, which offered free glazed doughnuts that will continue to the end of the year. Krispy Kreme requires customers to show a valid vaccination card to receive the freebie. Other chains offering freebies to encourage vaccination include Burger King, Church’s Chicken, Chick-Fil-A, Golden Chick, KFC, McDonald’s Popeyes, and 7-eleven.