The baby, toddler, and kids nutrition company plant-based Else Nutrition Holdings Inc (OTCMKTS: BABYF) recently provided its marketing updates. First, the company explained the influencer activity. Tori Spelling, the DIYers, writer, mother, and actress, is roped in for influencer partnership for the brand. Tori is the propellent for Else Nutrition brand as two out of her five kids also suffer from lactose intolerance. She posted the first video for the brand, which already received 100,000 views in just 24 hours.
Other influencer partnerships
The brand has also joined hands with other influencers, such as Jade Liz Tolbert and Ali Fedotowsky. The two have been put on the bandwagon to drive their sales through thousands of impressions. Meanwhile, the brand is also looking to include Carly Waddell, the Bachelor participant, YouTuber, and singer, for content branding on Instagram for this month.
The CEO and co-founder of the brand, Carly Waddell, said that including Tori and Carly for the brand’s influence is exciting since these are the strong women and mothers who seek whole food-based and clean label nutrition for the kids.
Integrated branded partnerships
Additionally, Else Nutrition Holdings has also secured another branded partnership with Plant-Based Network and other crucial platforms for the third quarter. This is done to enhance its marketing support while also reaching additional families in the country and another geographic region.
Plant-Based Network shall be engaging in content advertisements for the brand on PBN on TV, apart from digital print placements during the third and fourth quarters of this year. The purpose is to drive the target reach for the brand across North America. This is the region where PBN promotes plant-based living for vegans, vegetarians, reducetarians, flexitarians, and omnivores, apart from a mainstream audience.