Else Nutrition Holdings Inc. (OTCMKTS: BABYF) has offered a marketing activity update regarding its branded partnerships and influencer activity.
Else signs influencer partnerships
Else has entered an influencer partnership with Tori Spelling, whose two children suffer from lactose intolerance. Tori is a big supporter of the Else brand, and her first video for Else organic brad attained more than 100,000 views in a day. She will continue supporting the Else brand with more contents in weeks to come. Also, Else reached partnerships with Jade Liz Tolbert and Ali Fedotowsky, whom the company has partnered with before, to drive sales success. Else is adding another partnership with former Bachelor participant, YouTuber, and singer Carly Waddell.
Hamtal Yitzhak, Else Nutrition founder and CEO, said, “We are delighted to have Tori and Carly, as well as Jade and Ali again as part of the Else family. These are strong, accomplished women and mothers seeking clean label, whole food-based nutrition for their children, who are truly something Else.”
Else Nutrition enters branded partnerships with leading platform
Similarly, the company has secured joint branded partnerships with major platforms for Q3 to enhance marketing support to reach more families across the US and beyond. In addition, the company agreed with Plant-Based Network to engage in branded content in TV form in PBN and digital print placements in Q3 and Q4 2021. This will enhance targeted reach for the company among plant-based families in North America.
Else has also entered an agreement with the Kids With Food Allergies program for Q3. The program will feature a dedicated newsletter to the KWFA database of more than 70,000 families with kids experiencing food allergies. In addition, else will also feature sponsored content on the KWFA website. KWFA is an Asthma and Allergy Foundation of America division, and it is estimated that one in every 13 children experience some food allergy problem.