Solar Integrated Roofing Corp (OTCMKTS:SIRC) plans to purchase Approved Home Pros, producing popular radio and TV shows based on their novel Pro Finder contractor vetting, screening, and referral platform.
SIRC to acquire Approved Home Pros
Approved Home Pros’ media and marketing activities will be expanded as part of the deal to generate a large volume of high-value leads for the company in the main segments of Residential Solar and Roofing.
The acquisition is expected to create $11 million in additional revenue as part of Solar Integrated Roofing’s clear plan to fuel organic growth. The extraordinary synergy between Solar Integrated’s holdings and Approved Home Pros specialty media content with Pro Finder referral service is a big reason for this predicted growth. Besides the income impact of higher SIRC lead volume, Approved Home Pros also creates revenue from leads sold to entities in the areas not served by Solar Integrated.
CEO David Massey said, “Approved Home Pros was a major factor in the sustained growth and brand power of Milholland Electric Inc. (acquired by SIRC in 2020). Now, we can leverage this proven asset to generate added revenue for several of our holdings. Additionally, Approved Home Pros TV, Radio and Digital platforms provide avenues to deliver the marketing message of all the brands in the SIRC family.”
Sean Johnson to continue leading the division.
Approved Home Pros has provided clients with home maintenance and improvement information, guidance, and ideas across television, radio, and digital channels for more than a decade. Consumers, in turn, use Approved Home Pros’ “Pro Finder” feature to find and link with a select set of contractors and offerings that have passed their rigorous vetting and screening process. Following the closing of the acquisition on July 31, 202, Sean Johnson, the founder of Approved Home Pros, will remain as division president.