Flora Growth Corp (NASDAQ: FLGC) has announced the launch of the Ô (“Awe”) brand by its Flora Beauty division. Ô is a premium product line and brand designed and marketed by trend-setter global beauty influencer and founding partner Paulina Vega.
Ô brand features face moisturizers, face masks, eye contour products, and cleansers.
The brand has been inspired by the extraordinary moments of life, its biodiversity, the beauty of the world, and that everybody can find within themselves. Flora Beauty’s Ô brand will target the high-end market, focusing on customers who appreciate personalized experiences. Sales will be performed initially through the brand’s e-commerce site, with brick-and-mortar stores slated to open in the fourth quarter of 2021. Ô comprises face moisturizers, masks, cleansers, and eye contour products, and has already debuted with 100ml pH Balanced Facial Cleanser, 15 ml & 30 ml anti-aging repair eye cream, anti-aging moisturizing cream, an exfoliating mask for rejuvenated skin.
Each product has various unusual and exclusive substances, all of which are driven by antioxidant capabilities and feature naturally clean, full-spectrum CBD obtained from Colombia. In addition, to eliminate the usage of harmful animal by-products and environmentally unsustainable inputs found in other brands throughout the industry, the brand stresses social and environmental responsibility through ingredient transparency.
Flora Growth delight to launch the premium Ô brand for customers
Flora Growth CEO Luis Merchan said, “We’re excited to launch Ô and add a premium brand to our Flora Beauty portfolio as our team continues executing on building globally recognized and renowned beauty brands. The entire Flora Beauty portfolio incorporates present-day expectations of consumers by focusing on high-quality products with organic, natural ingredients. We’re very eager to delight consumers by introducing thoughtfully formulated products that elicit positive experiences and enable consumers to look better, feel better, and help them live holistically healthier lifestyles through mindful practices.”