Shares of Logiq Inc (OTCMKTS:LGIQ) continues to move higher at the open on Thursday as the Worldwide fintech and e-commerce solutions providing firm Logiq Inc is in the news this morning.
Logiq Introduces Geofencing, Enabling Marketers to Customize Messaging Based Upon Context of Consumer Location
Here are the key highlights
- The company revealed that it expanded its LDM or Logiq Digital Marketing platform in order to now offer geofencing based targeting. It could be a powerful marketing took in the right hands and investors need to take a closer look at what it actually entails.
- Geotargetting is a well known method of digital marketing by way of which advertisers can restrict their online ads to a particular country, city, state or zip code.
- However, geofencing is different. It helps the advertiser to customise the area within which he wants the ads to be seen. For instance, the ads could be targeted in a specific shopping mall or a store and other such locations. This is a particularly powerful feature for advertisers who wish to be as precise and personal as possible with regards to their advertising efforts.
- In addition to that, geofencing could also help advertisers in delivering customised messages in real time and that is something that could well prove to be quite beneficial to those who already use the Logiq Digital Marketing platform at this point.
Key Quote:
“Gaining access to more precise, real time geofencing capabilities has become increasingly critical to our clients,” stated LDM president, Manny Puentes. “Context is extremely valuable when delivering a personalized marketing message to consumers. A consumer visiting a physical store location can be as much of a contextual signal as the content they’re viewing on their digital device. Marketers who have all this information at their fingertips while architecting their campaign strategy will come out far ahead.”
Market Action:
As of 9:45, LGIQ stock is up by 1% to $3.57. The stock opened at $3.50 and moved in a range of $3.5000 – 3.7800. So far more than 7K shares have traded hands, compared to its average volume of 83K shares.
