Chico’s FAS Inc (NYSE:CHS) is a women’s specialty retailer and in recent days, it has seen its stock make a strong upward move. On Tuesday, the stock had managed to go on a rally and clocked gains of 3% amidst some interest from investors. That took the gains made by the Chico’s FAS stock to as much as 11% for the past week.
Trading Data
On Tuesday, CHS stock moved up 2.80% to $4.79 with more than 1.67 million shares, compared to its average volume of 2.05 million shares. The stock moved within a range of $4.6400 – 4.9000 after opening trading at $4.69.
Chico’s FAS Advances Digital-First Capabilities with New Mobile Shopping Apps for Chico’s, WHBM and Soma Brands
As it happens, the company was actually in the news yesterday after it announced the launch of new mobile apps for shopping across the three brands that it offers. The three brands in question are Soma, Chico’s and White House Black Market.
The mobile shopping apps have been launched for the purpose of consolidating the omnichannel shopping for customers. In this regard, it ought to be noted that the new mobile apps had actually been launched by the company earlier on this year as part of the company’s digital push.
The latest announcement is another step in the same direction from Chico’s FAS and it seems investors have given their thumbs up to the move as well. It remains to be seen if the stock can manage to add to its gains in the coming days.
Key Quote
“Launching these new mobile apps is another step forward in our work to leverage premier digital capabilities to drive loyalty and sales conversion,” said Stacey Blicker, VP Digital Commerce. “These apps create an additional selling channel for customers to fall in love with our brands by providing a unique brand experience, another way to enjoy social commerce, and a more personalized browsing and buying experience.”
Technical Data
CHS stock is trading above the 20-Day and 50-Day Moving averages of $4.54 and $4.61 respectively. However, the stock is trading below the 200-Day moving average of $5.35.
