The tech sector remains one of the more popular sectors among investors, and for good reason too, given the potential for long-term growth. One of the companies that could be worth tracking at this point is Springbig (OTC: SBIG), a leading player in supplying vertical SaaS-powered marketing solutions, omnichannel loyalty initiatives, and consumer mobile app experiences.
On March 28, the company was in the news cycle after it announced that it had launched the ’20 Days of 4/20’ campaign, its latest program. In the news release, the company announced that the exhaustive campaign had been created for the purpose of providing dispensaries with strategies for customer engagement and for nurturing long-term brand relationships.
The campaign would be launched on April 20 in order to coincide with the celebrations on that day. The company noted that the campaign had been designed so as to provide dispensaries as well as other cannabis businesses with key insights and actionable intelligence for boosting business growth at the time of the 4/20 holiday and thereafter. Through the campaign, Springbig would provide those businesses with recommendations every day for the empowerment of business owners, marketers, and managers to boost retention and also build brand loyalty with customers.
The Chief Executive Officer of Springbig, Jeff Harris, spoke about the planned campaign as well. He noted that 4/20 had been a time of heightened enthusiasm on a yearly basis and higher sales for cannabis products and businesses. However, it was also important for brands to look beyond that particular day.
By way of the campaign, Springbig aimed to provide the businesses with the necessary intelligence and tools to create long-term relationships with their audiences. Hence, it would become possible for companies to turn some of the new or occasional customers on 4/20 into loyal and long-term customers.
