Troika Media Group Inc (NASDAQ: TRKA) provides branding and marketing solutions. The company recently announced a new advertising campaign for Wilson Sporting Goods as the new NBA (National Basketball Association) for the 2021-22 season.
Past assignment with CAA helped to sign for 2021-22 season: Troika Media Group, have successfully worked with CAA (Creative Artists Agency) on several assignments in past, has helped the company to partner with CAA Brand Consulting on behalf of Wilson Sporting Goods, to launch an advertising campaign for the official ball game for the upcoming season (2021 – 22). Given its strong storytelling expertise, Troika Media Group was chosen for the campaign. Moreover, it also has brand-building capabilities in sports segmented, and importantly, is its global presence.
Global presence makes a lot of difference: Thanks to its global presence, the company can bag a prestigious event campaign. With Wilson, the company will be making a 1 minute (sixty-second) story that will connect the viewers with basketball. This campaign features Wilson Brand Ambassador, 2020, and a couple of more players and will be live digital throughout the globe. In addition, Wilson will be the official ball for Wilson National Basketball Association, 2K League, Basketball Africa League, and G-League.
Troika Media Group provides company solutions throughout the process or events, which creates near to long term benefit for the global brands in sports, consumer products, and entertainment. Working with Wilson Group helps the company increase its visibility as Wilson Group is the iconic brand in the world. The relationship with CAA in entertainment and sports has helped the Troika Media Group further strengthen its relationship in the space of sports advertisement and look ahead to share the Wilson brand globally.