Leading aggregator and marketplace for 5G small cell sites, Digital Locations (OTCMKTS:DLOC) on 20th July, 2021 announced joining DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital.
Membership brings a number of business benefits including large number of products as well as extensive database of research, case studies, tools for training, social media amplification, insights on software and hardware amongst others.
Digital Locations facilitates OOH ecosystem and provides additional revenue to the existing assets through 5G activation in locations. It will also give more revenue opportunities for both property owner as well as OOH vendor.
Barry Frey, President & CEO of DPAA, said that Digital Locations smart and creative business model will be best for revenue growth and innovation in the OOH space as well as extended ecosystem.
Bill Beifuss, the Company’s President, said that the firm is on a mission to be the leading marketplace for 5G small cell sites and the membership will open more doors in working with other DOOH members. Beifuss added that directly working partners and leveraging existing asset portfolio will reduce work and management in site selection making it a mutually beneficial relationship.
The President also said that the Membership demonstrates how the company is creatively attacking market and growing its marketplace. “As DPAA continually expands the business opportunities for our members, we are happy to welcome Digital Locations to our global community. Their smart, creative business model is great for innovation and revenue growth in the OOH space and extended ecosystem,” said Barry Frey, President & CEO of DPAA. “We look forward to working with them.”