HUMBL Inc (OTCMKTS:HMBL) on April 6, 2023, announced the launch of Web3 Adsand Customer Relationship Management program technologies. This will bring brands, customers, and advertisers in direct connection with HUMBL Wallet through blockchain technology.
HUMBL® Launches Web 3 Advertising and CRM Program Technologies
The HUMBL Wallet can be utilized for pairing customers and brands with interesting offers, discounts, loyalty programs, and special events access. The Platform can even track physical products, warranties, and digital collectibles. These can ensure lifetime tracking as well as ownership within brand loyalty programs.
Recently, HUMBL served as digital collectibles provider for the SDSU – Men’s Basketball, where Wallet holders were direct “air dropped” NFTs. It can be replicated across other marketing initiatives for participating brands and corporations.
As per a study by Cheq AI Cybersecurity, Digital advertising fraud is estimated to be $60 Billion per year. The study further stated that reviews and fake product ratings account for 42% of the world’s largest Web 2 marketplace platforms.
HUMBL CEO, Brian Foote said that the leading market research demonstrates that Web 2 advertising solutions depend on “spray and pray” marketing tactics including email blasts, fake profiles, display ads, and fake reviews. Foote added that pairing customers and brands on HUMBL Wallet can lead to lifetime 1-1 digital connection for advertising and loyalty programs.