This morning most investors are going to be focused on companies that had been in the news cycle on Monday, and hence, Genuine Marketing Group Inc (OTC: GMGZ) could be the one to watch. Following the significant announcement from the company yesterday, it could be a good time to take a closer look.
Product Enhancement
On December 30, Genuine Marketing Group announced that it had continued to add enhancements to its ZPTAG technology. It managed to do that through the integration of carbon impact to its product authentication platform. At a time when most industries were working on developing environmentally conscious operations, the company’s technology would help in performing a key function so as to plug the gap between consumer transparency and environmental concerns.
Key Benefit
It was also noted that the technology had recently become capable of capturing the carbon data to help farmers as well as other parties to get the financial benefits available through the carbon credit initiatives. The ZPTAG technology app had been built to be easy to use and for having the capability of leveraging the immutability offered by the IBM Blockchain. Additionally, the technology could also be run across a range of devices for higher convenience.
CEO Quote
“ZPTAG™ is more than just an authentication tool—it’s a bridge to a sustainable future,” said Charles Chastain. “We’re empowering businesses and individuals alike to take responsibility for their environmental impact through transparency and innovation.”
