PVH Corp (NYSE: PVH) is back in the news. Calvin Klein, Inc., a wholly-owned subsidiary of PVH Corp and Calvin Klein Fragrances, a division of Coty Inc (NYSE: COTY), announced the launch of its latest advertising campaign in an official statement. The new global advertising campaign is for Calvin Klein Defy, which is a men’s fragrance.
The advertisement campaign will be global and will be featured across multiple platforms
The all-new advertisement campaign for its latest product will feature award-winning actor Richard Madden. As part of the campaign, the actor can be seen seated on a rooftop and is spotted in a white Calvin Klein white t-shirt paired with jeans from the same brand. The advertising campaign will be run globally and will make its presence across the print, television, digital and social media platforms.
“It’s been an exciting opportunity to partner with Calvin Klein on this new launch for Calvin Klein Fragrances,” said Madden. “Making the Calvin Klein Defy campaign was an amazing experience; I’m excited about this partnership and our work together.”
The all-new men’s fragrance is available in select countries in the world. It will be made available globally the world over in a phased manner.
Coty Inc all set to relaunch Kylie range of cosmetics
Coty Inc is all set to relaunch the Kylie range of cosmetics. The revamped range of beauty products will be sold online from the new Direct-to-Consumer website and select stores offline. The products of the brand are manufactured with new and improved formulas that are clean and vegan. In addition, the company has redesigned its packing, giving the range of products an all-new look.
“We are excited about the relaunch of Kylie Cosmetics with a reformulated range that is really at the forefront of everything Gen Z wants,” said Sue Y. Nabi, Coty’s CEO. “Kylie Cosmetics is followed by many millions of people across the world. Our new online platform, along with selected retailers, allows consumers to buy their whole beauty routine in one space, from the cleanser to the moisturizer, the highlighter, or the lip color.”