Content monetisation and programmatic audience firm Adaptive Medias Inc (OTCMKTS:ADTM) saw its stock go into a major rally this past Friday and end the day with gains of as much as 50%.
In this context, it is also necessary for investors to keep in mind that that although the rally in the stock is notable, there was no news at all about Adaptive Medias that could have led to such a move. Hence, it is perhaps important for investors to perhaps take a look at the nature of the company’s business a bit more closely.
Adaptive helps a range of clients with regards to the work related to the optimisation of content through advertising. The company works with website owners, app developers and video producers among others. Adaptive is best known for providing its clients with mobile and digital video solutions.
At this point in time, there is a lot of demand for such services and hence, it can be argued that in the long term, Adaptive could prove to be a player in a fast growing industry. The rally in the stock last Friday may have appeared random but investors could do well to keep an eye on any news about Adaptive over the coming days.