Real Luck Group Ltd. (OTCMKTS:LUKEF) and its subsidiaries that operate as Luckbox, has announced on October 19, 2022, about sponsoring one of Peru’s premier esports team, Thunder Awaken. This move clearly aligns with the company’s recent successful player acquisition debut in Brazil.
On Wednesday, LUKEF stock fell 4.48% to $0.0955 with more than 1.10K shares, compared to its average volume of 16.62K shares. The stock moved within a range of $0.0955 – 0.0955 after opening trading at $0.0955.
Real Luck Group Continues Its Expansion In Latin America
This sponsorship is crucial when it comes to Real Luck’s marketing rollout in Latin America, since many players discover their betting platforms via teams and influencers. Thunder Awaken is Peru’s biggest professional team with a loyal and expanding fan base of over 16 million across their full network.
The partnership offers numerous benefits, including effective local reach to a highly engaged community across both esports and sporting occasions. Thunder Awaken is all set to compete in Dota 2 at The International 11, one of the largest esports events across the industry. This event experienced a year-on-year growth of 37% in 2021, topping at 2.7 million unique viewers.
Real Luck Group, Director of Marketing, Daniel Sanders states this new initiative gives Luckbox brand exposure to 16 million via the Dota 2 International 11 competition. It now gets the opportunity to expand its marketing presence across Latin America and support the wider strategy of continued growth in the Latam market. Brazil saw a substantial upturn in player registrations, traffic and deposits for Luckbox during October.
Real Luck Group, Director of Marketing, Daniel Sanders stated, “Peru is a strategically important market for us. Not only given the huge interest in esports, but also for expanding our online Casino and Sportsbook offerings to bettors in this vibrant market. This new initiative also gives the Luckbox brand exposure to 16 million (Thunder Awaken channels) fans via the Dota 2 International 11 competition. We look forward to working with local regulators and providing additional details regarding our Latam growth strategy over the coming months.”