IFF (NYSE: IFF) Launches PureStrong™ Probiotic for Dogs
Market Overview IFF (NYSE: IFF), a global leader in flavors, fragrances, food ingredients, and health sciences, has entered the fast-growing U.S. pet supplements market with the launch of PureStrong™, a probiotic designed specifically for dogs. The U.S. pet supplement market, now valued at $3.2 billion, has been expanding rapidly as pet owners increasingly view their dogs as family members and prioritize their health and wellbeing. Nearly half of U.S. dog…
